Black long drink8/10/2023 Right now, we’re just traveling all around the U.S., trying to build the national drink of Finland into a household name in America. “It’s something that gets their attention, and then they are intrigued to give Finland a try. “I think the biggest catch phrase we use in marketing it is ‘taste of Finland,’” Partanen says. The new flavors should be unveiled within the next six months or so. Their most recent flavor is Long Drink Zero, which is a low calorie version of the original Long Drink. In the United States, however, most people relate to the Long Drink as a canned cocktail, and the folks at the Long Drink are adding different flavors. It’s got the same percentage of alcohol as beer, but it’s made with liquor so it tastes lighter, and it doesn’t give you that bloated feeling.” And Long Drinks are not considered cocktails. “Having liquor in the can is the norm in Finland,” he says. In fact, some long drinks are served in boxes – like boxed wine in the United States – but right now, the company doesn’t have plans to expand out of cans, as liquor packaging laws in the United States are quite different from those of Finland. In Finland, Partanen explains, the long drink is its own category, and liquor stores devote whole aisles to it, right along side of beer, wine and spirits. It doesn’t really matter what the weather is – you can always go into a sauna and crack open a Long Drink.” “The first reaction we have with new customers is that this is the perfect summer drink, but to us, it’s not only a summer drink, it’s also the official drink of winter,” Partanen says. “We just thought we had this amazing product.” “It’s definitely true, we’ve got the wind at our backs, and we didn’t even realize these trends about Finland were happening,” Partanen says. These are so good, and the black ones are 8.5 if you want that strong cocktail feel. It has the all quintessential ingredients of an Americano, but the difference lies in the preparation. Thus, long black which only has water added to the espresso has about 205 mg of caffeine in an 8 oz cup.And Flat white which has steamed full-fat milk added to the espresso has about 86 mg of caffeine. Look no further for your new go-to canned drink. Finlands most enjoyed alcohol is a refreshing thirst quencher. Long Black is an espresso-based drink made by pouring espresso over hot water. The partners decided to bring the Long Drink to the states simply because it’s a great drink, it’s been around Finland since 1952 (when it was served at the Olympics), and they thought that others might like it. Long Drink Traditional is citrus soda with real liquor at 5.5 alc/vol. ![]() Now, they have almost 2,000 accounts, and they are now distributed with some large distributors in Nevada, Connecticut, Georgia, and New Jersey, and, of course, New York. ![]() When the four partners decided to export the national drink of Finland to the United States, they started with maybe 100 accounts, and they were self-distributed only in New York.
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